Users will soon have a updated setting that allows them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the service revealed that it now features over 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a rise in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising video streams on a competing service primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own preferences,” said a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its network tagged as made with AI. Overall, in excess of 100 million videos are added to the platform every day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of artificial media they see by using the “manage topic” feature in the platform and picking the AI content topic. Other topics that can already be modified under the setting encompass news, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige users to tag lifelike AI-generated content, and it prohibits dangerous fake videos of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the service will now add an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This step is intended to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also establishing a $2 million awareness program for specialists and institutions to produce educational content about ethical AI use. This project will assist non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The platform has defended its content review process, amid discussion over intentions to lay off hundreds of review team members in the United Kingdom. The company is expected to cut hundreds of positions in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would still have a role, but AI can shield workers by eliminating the most harmful content before it is viewed by humans. The company stated a notable drop in disturbing and violent content handled by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
