"A family residing in the northern part of London wants to find an remarkable and skilled instructor to assist their smallest child on his early path to becoming an British gentleman."
Upon seeing this post, you might naturally skip the term "beginning" as just figurative language.
But, it could be the most significant part of this unique position posting, as it attempts to find a tutor for a one-year-old.
Hundreds of responses have already been sent in since the anonymous family published their call for the £180,000 per year tutor, who needs to be "an exceptional individual".
During the past few weeks, the listing has attracted notice in the media, with many wondering why?
Innovative Idea
A tutoring expert, chief executive of a global tutoring firm, which is supporting the family in their search, explained that despite initial skepticism, he found the plan "far sighted", and "innovative".
When he consulted the family, he said they recognized the atypical nature of their requirement, and how early in age their son is.
However, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had by then become established".
But what did the family mean by "cultural leaning"?
It's "comprehensive", the expert responded. "The manner you eat, the manner you speak".
He explained the firstborn had absorbed "very nuanced, non-verbal cues" from the family, and had assumed their cultural habits. The family told him they did not want this pattern to happen again with their infant.
The plan: To engage a UK tutor, who needs to speak with RP, to shape the baby from the very start.
Subtle Influence
"Much of the learning at the start here is somewhat acquired indirectly," said Adam.
It's via this natural absorption that the family are aiming the child will pick up the English characteristics they want to impart.
Adam explained the tutor must be someone who went to "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The instructor simply needs to be the right kind of person, they'll be carrying out things they don't even know they're doing, just naturally," he said.
Cost Not Relevant
The family explained to the expert the successful candidate should preferably also have knowledge of or enthusiasm in horse riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a diverse set of interests.
More than that though, he stated the family hoped the tutor to sign up the child on a variety of classes so the child would be "horseback riding and starting an tool by the time they are approximately three years old".
In the family's minds, assisting their son develop into a "English gentleman" will lead to achievement and open doors.
"Considering the pros and cons of that, because it's undoubtedly a class statement," he comments.
Yet, despite all this guidance in "English culture", would the child pick up alleged cultural leaning from the multicultural family he is raised by regardless?
"Certainly", said the CEO. "The family understand this may not work, but they've just taken the view of, 'let's give it a go and we should start as early as we can', because the price of it is irrelevant," he explained.
Idealistic and Unrealistic
There are some in the education sector who express similar concerns.
Peter Cui, head and founder of a tutoring service, who supplies personal educators, wrote that "the journey of adopting dual cultures, or in fact, discovering oneself, is something that must be experienced personally, not engineered."
The expert explained that he had emigrated from the Far East to the Britain at the age of 7 years old, and had been educated experiencing and living two backgrounds. He went on to be educated at a prestigious UK institution.
"The notion that an individual can act as a living vessel of UK identity, a person who can somehow transfer the characteristics of a British gentleman to a one-year-old child, seems to me naive and unrealistic," he wrote.
"From my perspective, having a distinctly British tutor from early childhood will not instantly produce the outcome they desire.
"I never had such a figure, and yet I have been lucky enough to experience several of the experiences they aspire for their son."
He added: "The reality is, cultural identity should not be dictated from the outside; it must be embraced, and it must originate internally."
Buying Britishness
Of course, Britishness is something Adam thinks can be taught – and sold.
"I think the fact that the international society views us in this respect is something that we should be cherishing|valuing|appreciating